advertise with mytv tampa bay!

WTTA MyTV Tampa Bay was the first broadcast television station in Tampa Bay and it is a part of Sinclair Broadcast Group. Sinclair Broadcast Group is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates 58 television stations located in 35 geographically diverse markets, with 33 of those stations in the top 47 markets. Sinclair reaches approximately 22% of US television households and includes FOX, ABC, MYTV, CW, CBS and NBC affiliates.

Why You Should Advertise on WTTA MyTV Tampa Bay: MyTV Tampa Bay reaches almost 550,000 television viewing households on a weekly basis and almost 1,000,000 television viewing households on a monthly basis across Tampa Bay. -Nielsen, August 2009.

As a broadcast television station, MyTV Tampa Bay can be seen in every television household on the following channels: Broadcast – 38/38.1, Bright House – 6/611, Verizon Fios – 14/514, Comcast – 11/435, Knology – 6, DirectTV – 38, Dish Network - 38.

MyTV Tampa Bay delivers programming to reach your target audience giving you the reach and frequency your business needs to increase your revenue.

MyTV Tampa Bay's Menu of Opportunities:

• Broadcast Television Campaign – Branding & Awareness
  Broadcast television is the most powerful media for reaching new customers. MyTV Tampa Bay will create a unique television campaign to fit your specific business needs and reach your target audience. Television campaign includes commercial production.

• Internet Campaign – Information & Interaction
  The internet is the fastest growing medium and the time adults spend on the internet continues to grow. MyTV Tampa Bay will create an internet campaign that features your business on mytvtampabay.com. Internet campaign includes a unique banner ad for your business w/ a direct link to your business website.

• Interactive Online Contesting
  MyTV Tampa Bay will create a unique online contest on mytvtampabay.com designed specifically to match your business. These contests are interactive, where viewers are able to submit photos, videos and/or brief descriptions for their chance to win. This will give viewers, family and friends of contestants the opportunity to go online and vote for who they think should win.

• Mobile Marketing Campaign – Immediate Call-to-Action
  Mobile marketing is the new, dynamic way to enhance your current portfolio of marketing tools by using the text and multimedia capabilities of your customer's mobile phones. As a mobile marketing partner you will receive a mobile campaign customized for your specific business needs. Mobile marketing campaigns are designed to urge viewers to text in for exclusive offers, discounts, and/or their chance to win. Mobile campaign includes keyword and short code activation.

  Try it NOW - Text the word 38LOYALTY to 45203.

  MyTV Tampa Bay will also be able to create a loyalty program for your business where your customers will have the opportunity to join and start receiving mobile updates from your business via text message on special offers (BOGO FREE, 10% OFF, $25 OFF, etc), products, services, upcoming events, contests, new items, and much more.

• MDTV Medical News Now and Better Business News Journal
  30-minute program showcasing local business experts directly speaking and educating the public on select topics that naturally enhance demand and awareness.

• • MDTV
  • BBNJ
•  

• Custom Local Automotive Campaigns
  MyTV Tampa Bay will customize a half-hour program, :30 and :60 second commercial to fit your dealership needs. A loyalty text club can also be set up for your service centers in order to alerts current and new customers of sales and offers.

• Studio Long-Format Shows/Infomercials
  MyTV Tampa Bay provides full production capabilities for 28:30 minute shows/infomercials.

• Station Promotions & Sponsored Events

Would it surprise you to know your business could be on television for less than
1¢ a household?

Let MyTV Tampa Bay customize a MULTI-platform marketing campaign for your specific business needs TODAY!

additional facts

ADVERTISING

"The purpose of advertising is to create an equity position in a target market and to reach and motivate a sufficient number of consumers so that a business can realize a specific growth objective." - Michael Corbett.

In order for customers to know about your products and services, you need to let people know about your business by advertising.

If you are looking to reach new customers and increase sales, then advertising should definitely be a part of the success plan for your business.

Here is why you should advertise:

• Advertising Creates Store Traffic
• Advertising Attracts New Customers
• Advertising Encourages Repeat Business
• Advertising Generates Continuous Business
• Advertising is an Investment in Success
• Advertising Keeps You in the Competitive Race
• Advertising Keeps Your Business Top-of-Minds
• Advertising Gives Your Business a Successful Image
• Advertising Maintains Morale
• Advertising Brings in Big Bucks for Your Business

MEDIA CONSUMPTION

Time Spent Yesterday in Minutes with Major Media (A18+)

• Television 236.6
• Internet 98.5
• Radio 98.0
• Newspaper 26.7
• Magazines 16.7

TELEVISION: BRANDING & AWARENESS

• Most dominant and powerful media for reaching customers.
• Perceived as the most authoritative, influential, exciting and believable form of advertising.
• Targets your audience and provides greater reach and frequency.
• Television remains the single most important source of information and entertainment for billions of people around the world.
• Adults spend significantly more time with television than with other media, in every major demographic segment.
• The average person watches four hours, 35 minutes of television each day.
• There are 2.73 TV sets in the typical home and 2.55 people.

INTERNET: INFORMATION & INTERACTION

• Drives branding and information on demand.
• Allows customers to interact directly with the advertiser.
• Provides businesses with an immediate, real time response.
• The internet becomes a resource, in which people who become aware via television can then go collect additional information.
• 47.1% of adults in the Tampa Bay area spend 180+ minutes a day on the internet.
• 56.5% of adults in the Tampa Bay area visit local broadcast television station websites.
• 75% of Americans watch streaming videos online.

MOBILE MARKETING: IMMEDIATE CALL-TO-ACTION

• Provides instant marketing message directly to mobile phone.
• Stimulates relationships through interactivity.
• Mobile phones are with consumers virtually 24 hours a day, 7 days a week.
• Mobile combined with television generates instant results by creating fresh and desirable promotions to drive traffic, create awareness and increase sales.
• 80% of adults in the Tampa Bay area own a mobile phone.
• Text messages are typically read within an average of 15 minutes after receipt and responded to within 60 minutes.
• Provides greater response rates and quantifiable redemptions.

Sources: Nielsen Media Research. 2008 TVB Media Comparisons Study. The Media Audit, Tampa-St.Petersburg, FL - Apr-May 2009.